Social-first thought leadership powered by b2b influencers.

We help business and technology brands tell their story and connect to engaged audiences through creative and impactful partnerships with independent business voices.

Download our 2024 b2b influencer marketing playbook to accelerate your growth!

Make an Impact with Authenticity

B2B influencer marketing is about partnership and collaboration that reaches relevant online communities, drives consideration and increases share of voice.

Save time finding the right b2b content creators, influencers, industry experts, thought leaders

Take the guesswork out of planning b2b influencer marketing campaigns. Tap into our global talent network to quickly identify and partner with the right voices in your industry.

Boost the performance of your content marketing, paid ads, event marketing, brand campaigns

Turn written content into short form video with content creators, drive value from a social-first event marketing strategy or feature thought leaders in your paid media ads. We design b2b influencer programs that make for more authentic, memorable, and credible marketing.

Work with a team that know how to plan, activate, measure, pay for b2b influencer activity

We are experienced b2b specialists that understand the nuance required for planning in industries from cloud computing to cybersecurity to construction tech. We aren’t retrofitting consumer influencer marketing strategies onto b2b, taking into account longer sales cycles, complex decision-making processes, increased concerns for brand safety, and b2b-specific KPI’s.

Demand attention and accelerate buyer engagement

Engage key accounts by working with trusted voices who establish credibility and build confidence in your brand.

Strategic, multi-channel influencer marketing strategies can bridge the gap between brand building and demand generation.
We offer a first-of-its-kind, seamless solution for integrating influencers into both.

Learn more

Influencer and creator marketing services for SME’s through to Enterprise

B2b Influencer Strategy & POC design

Influencer sourcing and matching

Outreach and influencer relations

Project and account management

Measurement & reporting

Learn more

A multi-channel approach to b2b influencer marketing

Your growth leadership team

Our success is a result of teamwork and building upon our technical expertise and creative style, providing a full-service b2b influencer marketing solution to our clients.

We believe that the power and connection of social media has changed the way the professional world makes business decisions. With decades of b2b marketing experience already under our belt, we created Custom Influence based on a shared vision: to revolutionize the way businesses tell stories and grow through influencer and creator marketing.

Guy O’brien

Founder @custome_influence

Guy is a b2b industry vet with a keen eye for innovation - starting his career back in 2001(!) when b2b titles like ComputerWeekly were just coming online. From web trafficking back in the noughties to later directing digital media teams at network and independent agencies, he’s seen, bought and sold it all when it comes to b2b marketing. He previously Founded, grew and successfully exited Encore Digital Media, a specialist b2b programmatic partner, before founding Custom Influence. With decades of experience bringing new b2b concepts to market for the likes of Microsoft, Dell and Workday, today he leads the commercial and creator strategy for the business.

Kristen Sesto

Director @custome_influence

Kristen is the creative and energetic force driving all of Custom Influence’s partnerships forward. From developing new and profitable marketing products for the likes of Nielsen and Oracle, to creating award-winning advertising campaigns for Asda, to leading corporate digital transformation efforts at Virgin Media/O2, she’s worked in some of the world’s fastest growing and most forward-thinking business. Drawing on her US and UK experience in both B2B and B2C roles, she’s now building out a team and offering that sets the standard for social-first thought leadership and B2B influencer marketing.

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Bobby Hare

Client Services Director at Just Global

Custom Influence are a pleasure to work with, they are true B2B specialists. . They have consistently been a great partner for influencer marketing collaboration, helping to bring industry experts to the table for our client's activities ranging from virtual workshops and roundtable moderation to content creation and social media amplification.

Rainy Gill

VP of Marketing at eFinancialCareers

Custom Influence allowed us to use a new and strategic approach to turn our content into powerful tools for engagement with hard-to reach professionals. Their approach to influencer marketing seamlessly integrates with our brand awareness efforts and solidifies our trust in them to plan, manage and measure activity in the future.

Robyn Hartley

Founder @ Paper Kite Media

Working with the team at Custom Influence is always a joy! Their knowledge of B2B creator marketing is extensive, enabling partnerships with brilliant thought-leaders with highly-engaged audiences. Always very responsive, they are hugely helpful with answering any questions along the way, acting as a truly collaborative partner throughout the whole process.

Claire Davidson

Executive Strategy Director - Twogether

Thank you Custom Influence, you were amazing in supporting the team on a recent project. You made it stress-free, a super easy process, and the client was delighted with the outcome! I look forward to the next project we have together.

What we're writing about

Learn about b2b influencer marketing concepts, trends, major players and success stories with Custom Influence.

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How Can We Help?

Social-first thought leadership powered by b2b influencers.

We help business and technology brands tell their story and connect to engaged audiences through creative and impactful partnerships with independent business voices.

Make an Impact with Authenticity

B2B influencer marketing is about partnership and collaboration that reaches relevant online communities, drives consideration and increases share of voice.

Demand attention and accelerate buyer engagement

Engage key accounts by working with trusted voices who establish credibility and build confidence in your brand.

Influencer and creator marketing services for SME’s through to Enterprise

B2b Influencer Strategy & POC design

Influencer sourcing and matching

Outreach and influencer relations

Project and account management

Measurement & reporting

A multi-channel approach to b2b influencer marketing

Your growth leadership team

Our success is a result of teamwork and building upon our technical expertise and creative style, providing a full-service b2b influencer marketing solution to our clients.

Guy O’brien

Kristen Sesto

Bobby Hare

Rainy Gill

Robyn Hartley

Claire Davidson

What we're writing about

Learn about b2b influencer marketing concepts, trends, major players and success stories with Custom Influence.

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Buzzword Breakdown in B2B Influencer Marketing

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2024 No-Nonsense Guide to B2B Influencer Marketing

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Why is it so hard to find the right B2B Influencers and Creators?

Our specialism means we've done the necessary groundwork to understand the b2b influencer market, establish unique partnerships and streamline processes that save clients time and money.