What exactly does Custom Influence do?

We connect B2B brands with trusted industry voices, executives, creators and subject-matter experts to build influence that actually moves buyers. We handle everything from creator discovery and matchmaking to campaign execution, content strategy and measurement, or technical assistance.

How is B2B influencer marketing different from B2C?

B2B influencer marketing isn't about viral moments or lifestyle content. It's about credibility. Your buyers trust people, not logos. We work with industry experts who have spent years building genuine authority in their space. Their endorsement carries weight because it's earned.

How do you find the right creators for our brand?

We don't use automated keyword searches. Every creator is independently vetted based on content quality, audience relevance, engagement quality, niche credibility and fit with your brand. We've spent three years building relationships across the B2B creator space, so you don't have to start from scratch.

How do you price your services?

Every campaign is different so we don't work from a fixed price list. What we can tell you is that we don't price on CPM. We look at the full picture — creator expertise, channels, audience quality, usage rights and campaign complexity. Get in touch, and we'll put together something that makes sense for your goals and budget.

About the process, how long does a campaign take from brief to launch?

It depends on the scope but most campaigns move from brief to live content within four to six weeks. We've built the operational frameworks and creator relationships to move quickly without cutting corners on quality. If you're working to a tight deadline, let us know upfront and we'll plan around it.

Partner with a team of experts working exclusively on b2b influencer.

Download our award-winning playbook and accelerate your growth!

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Strategy & Campaign

There's no one campaign or concept fits-all approach to b2b influencer marketing. We offer strategic advisory and practical guides grounded in real-world activation across virtually every use case and social platform, seamlessly translating into action.

Campaign Planning

POC Design

Strategic Advisory

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Creator & Influencer Sourcing

Our specialism means we've done the necessary groundwork to understand the b2b influencer market. We've built an industry-leading global network of talent and streamlined processes that save clients the weeks it can take to find the right voices.

Network Matching

Talent Vetting

Audience Analysis

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Outreach & Relationship Management

We don't believe the process can be automated or hacked, but we have the skills to stand out, attract attention and gain responses from the thought leaders and industry voices you want to partner with most. Built for mutually beneficial, long-term partnerships.

Creator Outreach

Influencer Relations

Partnership Development

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Campaign Execution & Management

Contracts, draft approvals, go-live dates, scheduling, reporting and payments — we'll do it all. We work to simplify the process between brand and thought leader, not prolong it.

Contract Management

Content Approvals

Campaign Coordination

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Measurement & Reporting

We work with you to define KPIs that are built with dark social in mind, balanced in a reality where hard, platform-specific metrics are still king — driving value from genuine b2b influencer partnerships with open feedback loops and continuous optimisation.

KPI Definition

Social Tracking

Performance Reporting

The right voices. The right audience.

B2B buyers don't trust logos. They trust people. We help brands show up through the voices that already have credibility in their space, from creator campaigns to executive partnerships, event marketing to thought leadership programmes.

Build with Trust.

Get In Touch

What our customers are saying about us

Customer Stories

"Thank you Custom Influence, you were amazing in supporting the team on a recent project. You made it stress-free, a super easy process, and the client was delighted with the outcome! | look forward to the next project we have"

Claire Davidson

Executive Strategy Director - Twogether

Customer Stories

"Working with the team at Custom Influence is always a joy! Their knowledge of B2B creator marketing is extensive, enabling partnerships with brilliant thought-leaders with highly-engaged audiences. Always very responsive, they are hugely helpful with answering any questions along the way, acting as a truly collaborative partner throughout the whole process."

Robyn Hartley

Founder @ Paper Kite Media