Partner with a team of experts working exclusively on b2b influencer campaigns.
DAY IN...DAY OUT.
B2b Influencer Strategy & POC design
There’s no one campaign or concept fits-all approach to b2b influencer marketing. We’ve activated influencers in virtually every use case and on every social platform in-market, and offer strategic advisory and practical guides that seamlessly translate into action.
What our strategy is grounded in:
Networking
Partnerships
Platforms
Scalability
Influencer sourcing and matching
Our specialism means we’ve done the necessary groundwork to understand the b2b influencer market.
We’ve established unique partnerships, built an industry-leading global network of talent and have worked to streamline processes that save clients the weeks it can take to find the right voices or budget required to invest in the best technology.
Outreach and influencer relations
The amount of communication required to execute winning influencer marketing strategies can be staggering. There are more humans powering b2b influencer marketing than technology right now, and brands need the right people and expertise to create mutually beneficial, long-term partnerships.
We don’t believe the process can be AI-generated, automated or hacked – but we do have the skills to stand out, attract attention and gain responses from the thought leaders and industry voices you want to partner with most.
Don’t spend weeks finding the right experts , thought leaders , content creators , b2b influencers
Project and account management
Contracts, draft approvals, go-live dates, scheduling, (rescheduling!) reporting and payments. We’ll do it all, and work to simplify the process between brand and thought leader – not prolong it.
Measurement & reporting
Winning companies are focused on driving value from genuine b2b influencer partnerships with open feedback loops and continuous optimization. We’ll work with you to define KPI’s that are built with dark social in mind but balanced in a reality where hard, platform-specific metrics are still king.
Artificial Intelligence
AI has the potential to revolutionize many aspects of human life and is continuously evolving as researchers and developers make advancements in the field.
The need for expert voices in this area is high due to the seismic change in technology and business practices. AI, over time, will deliver. We work with the key opinion leaders in b2b spaces that help share knowledge and enable critical business decision-making.
Cloud Computing
Cloud computing has become widely adopted by individuals and organizations due to its scalability, cost-effectiveness, and accessibility.
It powers all the services and apps we know and love ranging from web-based email and gaming to office productivity suites to advanced data analytics and artificial intelligence applications. We work with voices of authority and expertise in Cloud that helps to drive wider adoption with clear understanding of the business benefits.
Cyber Security
Given the constantly evolving nature of cyber threats, cybersecurity professionals continuously work on improving and updating security measures to stay ahead of cybercriminals and protect digital assets effectively.
Organizations, governments, and individuals all play a vital role in maintaining cybersecurity and ensuring a safer digital environment. We’ve built relationships with the the individuals that keep their audiences up to date, informed and able to make key business decisions with confidence.
Emerging Technology
Emerging technologies have the potential to shape our futures significantly, their responsible development and adoption require careful consideration of ethical, social, and regulatory implications.
This area has also been labelled as Futurism, we work with key opinion leaders or ‘futurists’ who help their audiences navigate decision making related to this area of technology and business.
FinTech
Fintech companies leverage technology to improve, automate, and enhance all aspects of the financial industry including banking, lending, investing, payments and insurance.
Fintech’s rapid impact on the financial industry has attracted consumers, corporates and investors, and continues to evolve with disruptive tech and regulatory developments, with blockchain and cryptocurrencies being key areas of growth. We work with leading the influential professionals that keep their audiences up to date with the intersection of technology and finance as it evolves.
Other Areas
Technology is a driving force behind innovation and change in almost every industry. Its implementation can deliver incremental gains, revolutionising ways of working that were once unimaginable.
Because of its power to effect change in such ways there are many expert voices, thought leaders and change makers specific to each industry that help us to understand the challenges, benefits and rewards that technological advances can deliver.
Other industries we cover
Construction/Engineering
Climate Change/ESG
Manufacturing/Industry 4.0
SME’s/Growth Strategy
Human Resources
We work with the world’s leading business influencers, experts, and creators.
We understand that professionals are focussed on curating, writing and recording content for their industry and audiences first and foremost.
Any partnerships should empower growth and add credibility to a career you’ve likely spent years building. If you’re open to opportunities in social first thought leadership or b2b influencer marketing and want to speak to our team, get in touch.
There’s strength (and influence) in numbers!
If you are a leader or active member in a professional community or trade network with many voices of authority united under a common industry or purpose, we’d also love to hear from you.
Insight & Influence is our solution for lead and demand-generation marketers.
Co-created, insight driven content is delivered by a category influencer who understands what prospects want.
Content is then promoted within and beyond social media platforms, creating a seamless, multi-channel online experience designed to surround the buyers you want to reach – with brand advocacy at its core.
Our influencer and creator-sponsored hubs will drive familiarity, credibility and confidence. And have a qualified lead guarantee.
How it works:
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