Your B2B influencer marketing strategy partner
Custom Influence is an experienced and talented team of passionate consultants who live and breathe b2b influencer marketing strategy.  We specialise in developing influencer marketing strategies for leading businesses across the technology industry in the UK and worldwide.

The old adage ‘people buy from people’ is never more true than in the world of influencer marketing. And never more important than when viewed through a business to business lens.

We help to bridge the gap between brand and decision makers through customised influencer programs. Our mission is not only to demonstrate the power of b2b influencer marketing strategy, but lead the way in its expansion.

Custom Influence was created to bring the impact and authenticity of influencer marketing to b2b. Together with our partners and thought-leaders, we not only want to create award-winning work, we want to further the industry as a whole.

B2B Influencer Marketing Strategy

Our core services

B2B influencer marketing strategy is about partnership and collaboration that reaches relevant online communities, drives consideration and increases share of voice.

Influencer Matching

Our specialism means we've done the necessary ground work to understand the b2b influencer market, establish unique partnerships and streamline processes that save clients time and money.

Influencer Relations

We get the attention and responses from the thought leaders you most want to connect with in the digital marketing world and help finalise the terms of agreement.

Creative Concepts

Consultation on the influencer marketing use cases, social channels and formats that will drive results for your brand.
Our Leadership Team

Our success is a result of teamwork and building upon our technical expertise and creative style, providing a full-service influencer marketing solution to our clients.

What Clients Say About Us

Custom Influence’s clients and their results are the best proof that our methodologies work.  We truly believe in a partnership strategy to promote your business.