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Social-first thought leadership powered by b2b influencers.

We help business and technology brands tell their story and connect to engaged audiences through creative and impactful partnerships with independent business voices.

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Trusted by global B2B brands

Make an Impact with Authenticity

B2B influencer marketing is about partnership and collaboration that reaches relevant online communities, drives consideration and increases share of voice.

Save time finding the right b2b content creators, influencers, industry experts, thought leaders

Take the guesswork out of planning b2b influencer marketing campaigns. Tap into our global talent network to quickly identify and partner with the right voices in your industry.

Boost the performance of your content marketing, paid ads, event marketing, brand campaigns

Turn written content into short form video with content creators, drive value from a social-first event marketing strategy or feature thought leaders in your paid media ads. We design b2b influencer programs that make for more authentic, memorable, and credible marketing.

Work with a team that know how to plan, activate, measure, pay for b2b influencer activity

We are experienced b2b specialists that understand the nuance required for planning in industries from cloud computing to cybersecurity to construction tech. We aren’t retrofitting consumer influencer marketing strategies onto b2b, taking into account longer sales cycles, complex decision-making processes, increased concerns for brand safety, and b2b-specific KPI’s.

Demand attention and accelerate buyer engagement

Engage key accounts by working with trusted voices who establish credibility and build confidence in your brand.

Strategic, multi-channel influencer marketing strategies can bridge the gap between brand building and demand generation.
We offer a first-of-its-kind, seamless solution for integrating influencers into both.

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Influencer and creator marketing services for SME’s through to Enterprise

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    Micro Focus

    Influencer marketing through a B2B lens

    Influencer marketing within a b2b setting is all about connecting b2b brands to online audiences via their community leader. These types of collaborations serve as gateways to educate and inspire specific industry decision makers on their sector knowledge, company growth and career progression.

    Authentic Voices

    Brand positioning via trusted, modern sources with a reputable authentic point of view.

    Professional Networks

    Qualified and engaged traffic, listens and views leveraged from industry groups and audiences.

    Accurate Measurement

    Cost-effective and ROI positive with platform-specific metrics for b2b that include engagements, reach, views, streams and downloads.

    Download our award winning playbook and accelerate your growth!

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    What we're writing about

    Learn about b2b influencer marketing concepts, trends, major players and success stories with Custom Influence.