Partner with a team of experts working exclusively on b2b influencer campaigns.
DAY IN...DAY OUT.
B2b Influencer Strategy & POC design
There’s no one campaign or concept fits-all approach to b2b influencer marketing. We’ve activated influencers in virtually every use case and on every social platform in-market, and offer strategic advisory and practical guides that seamlessly translate into action.
What our strategy is grounded in:
Networking
A network of brand-safe thought leaders, influencers, creators, experts and voices
Partnerships
Creative partnerships that unlock engaged professional audiences that are open to and opting in to information and recommendation
Platforms
A multi-platform approach to partnerships that goes beyond LinkedIn.
Scalability
Short-term, realistic POC’s with the potential to scale long-term.
Influencer sourcing and matching
Our specialism means we’ve done the necessary groundwork to understand the b2b influencer market.
We’ve established unique partnerships, built an industry-leading global network of talent and have worked to streamline processes that save clients the weeks it can take to find the right voices or budget required to invest in the best technology.
Outreach and influencer relations
The amount of communication required to execute winning influencer marketing strategies can be staggering. There are more humans powering b2b influencer marketing than technology right now, and brands need the right people and expertise to create mutually beneficial, long-term partnerships.
We don’t believe the process can be AI-generated, automated or hacked – but we do have the skills to stand out, attract attention and gain responses from the thought leaders and industry voices you want to partner with most.
Don’t spend weeks finding the right experts , thought leaders , content creators , b2b influencers
Project and account management
Contracts, draft approvals, go-live dates, scheduling, (rescheduling!) reporting and payments. We’ll do it all, and work to simplify the process between brand and thought leader – not prolong it.
Measurement & reporting
Winning companies are focused on driving value from genuine b2b influencer partnerships with open feedback loops and continuous optimization. We’ll work with you to define KPI’s that are built with dark social in mind but balanced in a reality where hard, platform-specific metrics are still king.
Artificial Intelligence
AI has the potential to revolutionize many aspects of human life and is continuously evolving as researchers and developers make advancements in the field.
The need for expert voices in this area is high due to the seismic change in technology and business practices. AI, over time, will deliver. We work with the key opinion leaders in b2b spaces that help share knowledge and enable critical business decision-making.
A thought-leader's point of view
Ronald van Loon
Independent key opinion leader voices in AI bring essential authority and credibility, ensuring trustworthy information dissemination. With a keen understanding of audience interests, they tailor knowledge to diverse communities, fostering innovation and trust.
Cloud Computing
Cloud computing has become widely adopted by individuals and organizations due to its scalability, cost-effectiveness, and accessibility.
It powers all the services and apps we know and love ranging from web-based email and gaming to office productivity suites to advanced data analytics and artificial intelligence applications. We work with voices of authority and expertise in Cloud that helps to drive wider adoption with clear understanding of the business benefits.
A thought-leader's point of view
Iain Brown
Unlike traditional outlets, our unique perspectives foster a diverse thought ecosystem that challenges the status quo, catalyzing innovation and progress. Our agility allows us to respond promptly to industry shifts, making our insights timely and relevant. Moreover, our freedom to experiment with diverse content formats, be it blogs, videos, or podcasts, ensures that learning is not just informative but also engaging. For me, personally, being a content creator in this space means not just sharing knowledge but inspiring others to push the boundaries of what's possible.
Cyber Security
Given the constantly evolving nature of cyber threats, cybersecurity professionals continuously work on improving and updating security measures to stay ahead of cybercriminals and protect digital assets effectively.
Organizations, governments, and individuals all play a vital role in maintaining cybersecurity and ensuring a safer digital environment. We’ve built relationships with the the individuals that keep their audiences up to date, informed and able to make key business decisions with confidence.
A thought-leader's point of view
Jane Frankland
Influencers are relatively new to the world of cybersecurity marketing. However, more are being used as they use their engagement as a powerful tool to educate audiences and encourage actions. Influencers can help increase brand awareness, build social proof, and with authentic content creation they can help brands access a more targeted and engaged customer base. Being skilled content creators, an influencer’s creative approach brings a fresh perspective to brand messaging, making it more relatable and appealing to their audience. Like analysts, they can be seen as trusted third parties, providing additional forms of endorsement and building trust and credibility with a brand.
Emerging Technology
Emerging technologies have the potential to shape our futures significantly, their responsible development and adoption require careful consideration of ethical, social, and regulatory implications.
This area has also been labelled as Futurism, we work with key opinion leaders or ‘futurists’ who help their audiences navigate decision making related to this area of technology and business.
A thought-leader's point of view
Dr Martha Boeckenfeld
Moving beyond the limitations of traditional media, influencers and content creators in the web3 and metaverse realms serve as vital torchbearers, guiding us through the ever-evolving landscape of emerging technologies. Their ability to rapidly adapt and provide authentic perspectives enables us to navigate industry shifts with agility, breaking free from the confines of groupthink. Through various mediums such as blogs, videos, and podcasts, these influencers not only amplify the reach of emerging technologies but also facilitate meaningful connections and collaborations in this new era of technology and innovation. The faster expansion of immersive technology has brought significant advantages to concepts like the metaverse.
FinTech
Fintech companies leverage technology to improve, automate, and enhance all aspects of the financial industry including banking, lending, investing, payments and insurance.
Fintech’s rapid impact on the financial industry has attracted consumers, corporates and investors, and continues to evolve with disruptive tech and regulatory developments, with blockchain and cryptocurrencies being key areas of growth. We work with leading the influential professionals that keep their audiences up to date with the intersection of technology and finance as it evolves.
A thought-leader's point of view
Efi Pylarinou
Independent voices from domain experts are needed more than ever, as innovations in Financial Services are unstoppable and core to any and all Economic activity. As a Fintech Influencer, I aim to create content that is insightful and forward looking as complexity is increasing. I am not a robot, and my views are evolving and a result of a unique and long set of diverse experiences.
Other Areas
Technology is a driving force behind innovation and change in almost every industry. Its implementation can deliver incremental gains, revolutionising ways of working that were once unimaginable.
Because of its power to effect change in such ways there are many expert voices, thought leaders and change makers specific to each industry that help us to understand the challenges, benefits and rewards that technological advances can deliver.
A thought-leader's point of view
Amber Shand
My career doesn’t stop at coding! As a speaker, DEI consultant, and writer of the Own Your Wins newsletter, I create around topics like inclusive leadership, building a personal brand and overcoming imposter syndrome. By partnering with industry giants such as pWc, LinkedIn and Salesforce, I can help bring their brand stories to life all while I champion my purpose: helping women to succeed in technology.
Other industries we cover
Construction/Engineering
Software Engineering / Dev
Climate Change/ESG
Financial Services
Manufacturing/Industry 4.0
Sales & GTM Strategy
SME’s/Growth Strategy
Diversity, Equity & Inclusion
Human Resources
Talent
We work with the world’s leading business influencers, experts, and creators.
We understand that professionals are focussed on curating, writing and recording content for their industry and audiences first and foremost.
Any partnerships should empower growth and add credibility to a career you’ve likely spent years building. If you’re open to opportunities in social first thought leadership or b2b influencer marketing and want to speak to our team, get in touch.
There’s strength (and influence) in numbers!
If you are a leader or active member in a professional community or trade network with many voices of authority united under a common industry or purpose, we’d also love to hear from you.
Insight & Influence is our solution for lead and demand-generation marketers.
Co-created, insight driven content is delivered by a category influencer who understands what prospects want.
Content is then promoted within and beyond social media platforms, creating a seamless, multi-channel online experience designed to surround the buyers you want to reach – with brand advocacy at its core.
Our influencer and creator-sponsored hubs will drive familiarity, credibility and confidence. And have a qualified lead guarantee.
How it works:
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