Engagement Pods On Linkedin: What Brands Need To Know
Engagement pods have become a popular tactic on LinkedIn, where members come together to like, comment, and share each other’s posts, aiming to “game” the algorithm. For B2B brands engaged in influencer or creator marketing on LinkedIn, this trend presents both opportunities and risks. Should brands partner with influencers who use engagement pods? We have been asked more about this lately, and the lines and definitions of what makes a ‘pod’ are quite blurred. Let’s explore.
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