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Creator-led newsletters give B2B brands access to niche, trusted audiences. This guide covers how they work, why they matter, and how brands can partner with the right newsletter creators.

A simple introduction to B2B influencer marketing in 2026, covering what it is, who B2B influencers are, how campaigns work, which platforms to use, how much campaigns can cost, and how to measure success.

Everything you need to know about B2B influencer marketing in 2026, from creators and thought leaders to platforms, strategy, campaigns, measurement and building trust with B2B buyers.

Kristen Sesto sits down with Heather Barnett to discuss why B2B content needs to be bolder, more human and more creative. They cover humour, hooks, video editing, creator partnerships, in-house creators and the billboard campaign that became Heather’s best-performing LinkedIn video.

Guy O'Brien sits down with Joel Harrison and Andy Lambert to explore how trust is reshaping B2B influence and what authentic social looks like in 2026.

Guy O'Brien sits down with Robyn Hartley of Paper Kite Media to discuss authentic content creation, social media strategy and what it really takes to cut through the noise in B2B in 2026.

In this episode Guy is joined by industry experts Andy Lambert and Oren Greenberg, we dive into the transformative journey B2B marketing is going through and discuss ways in which smart brands can win in these challenging times.

Engagement pods have become a popular tactic on LinkedIn, where members come together to like, comment, and share each other’s posts, aiming to “game” the algorithm. For B2B brands engaged in influencer or creator marketing on LinkedIn, this trend presents both opportunities and risks. Should brands partner with influencers who use engagement pods? We have been asked more about this lately, and the lines and definitions of what makes a ‘pod’ are quite blurred. Let’s explore.