Privacy Policy

Custom Influence Ltd (“Custom Influence”, “we”, “us”, or “our”) is a B2B influencer marketing agency. We are committed to protecting the personal information of everyone who visits our website, engages with our services, or otherwise interacts with us. This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and the rights available to you.

This Policy covers individuals located in the United Kingdom, the European Economic Area (EEA), and the United States. Where specific provisions apply to a particular jurisdiction, these are clearly identified below.

Data Controller (UK & EEA):
Custom Influence Ltd Registered in England & Wales
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Website: https://custominfluence.com
Email: marketing@custominfluence.com
Phone: +44 743 609 4094

Custom Influence Ltd acts as the data controller for personal data collected through this website and in the course of providing our marketing services. If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us using the details above.

We may collect and process the following categories of personal data:

2.1 Information You Provide Directly

- Name, job title, and employer/company name
- Business email address and telephone number
- Enquiry details, messages, or other content submitted via contact forms
- Information shared during meetings, calls, or correspondence

2.2 Information Collected Automatically

- IP address and approximate geographic location
- Browser type and version, operating system, and device type
- Pages visited, time on site, referral source, and clickstream data
- Cookie identifiers and session data (see Section 7: Cookies)

2.3 Information from Third Parties

- Business contact details obtained from LinkedIn or other professional platforms in the course of outreach and business development
- Information provided by clients about influencers, campaign contacts, or other third parties relevant to the delivery of our services
- Publicly available professional information used in the course of influencer identification and research

We do not intentionally collect sensitive personal data (such as data revealing racial or ethnic origin, health information, or financial account details). Please do not submit such information to us.  

We use personal data only where we have a lawful basis to do so. The purposes for which we use your data and the corresponding legal bases are set out below.

3.1 To respond to your enquiries and provide our services

Lawful basis (UK/EU): Performance of a contract or pre-contractual steps; or our legitimate interests in running our business.

3.2 To manage client and supplier relationships

Lawful basis (UK/EU): Performance of a contract; legitimate interests.

3.3 To conduct marketing, business development, and outreach

- We may contact individuals at companies that may benefit from our services. This is conducted on a B2B basis.
- Lawful basis (UK/EU): Legitimate interests (UK PECR soft opt-in where applicable for existing clients; otherwise direct marketing to business contacts).
- US basis: Opt-out model with clear unsubscribe mechanisms in all communications.

3.4 To improve our website and services

Lawful basis (UK/EU): Legitimate interests; or consent where required (e.g. analytics cookies).

3.5 To comply with legal obligations

Lawful basis (UK/EU): Legal obligation.

If you are located in the United Kingdom or the European Economic Area, you have the following rights under the UK GDPR / EU GDPR:


- Right of access — to request a copy of the personal data we hold about you.
- Right to rectification — to request correction of inaccurate or incomplete data.
- Right to erasure — to request deletion of your data in certain circumstances.
- Right to restriction of processing — to request we limit how we use your data.
- Right to data portability — to receive your data in a structured, machine-readable format.
- Right to object — to object to processing based on legitimate interests, or to direct marketing at any time.
- Rights related to automated decision-making — we do not carry out solely automated decision-making that produces legal or similarly significant effects.

To exercise any of these rights, please get in touch with us at marketing@custominfluence.com. We will respond within one calendar month. We may need to verify your identity before processing a request.

If you are not satisfied with how we handle your request, you have the right to lodge a complaint with the relevant supervisory authority:

- UK: Information Commissioner’s Office (ICO) — ico.org.uk — 0303 123 1113

- EEA: The data protection authority in your country of residence.

5.1 California Residents (CCPA / CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

- Right to Know — to request disclosure of the categories and specific pieces of personal information we have collected about you, the sources, our business purpose for collecting it, and any third parties with whom we share it.
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- Right to Delete — to request deletion of personal information we have collected from you, subject to certain exceptions.
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- Right to Correct — to request correction of inaccurate personal information.
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- Right to Opt-Out of Sale or Sharing — we do not sell personal information for monetary consideration. We do not share personal information for cross-context behavioural advertising.
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- Right to Limit Use of Sensitive Personal Information — we do not collect or use sensitive personal information beyond what is necessary for the provision of our services.
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- Right to Non-Discrimination — we will not discriminate against you for exercising your privacy rights.

To submit a California privacy request, please contact us at marketing@custominfluence.com with the subject line ‘California Privacy Request’. We will respond within 45 days, with an extension of a further 45 days where reasonably necessary.

5.2 Other US State Residents

Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Texas (TDPSA), and other US states with applicable privacy legislation may have similar rights to those described above. We will handle requests from residents of those states in accordance with applicable law. Please contact us using the details in Section 1 to make a request.

5.3 ‘Do Not Track’

Our website does not currently respond to browser-level ‘Do Not Track’ signals. Where applicable, you may manage cookie preferences through our consent mechanism.

We do not sell your personal data. We may share personal data with the following categories of recipient, only to the extent necessary and with appropriate safeguards in place:

- Service providers and subprocessors — including CRM systems, email marketing platforms, analytics tools, and cloud hosting providers acting on our instructions.

- Clients — where we share relevant professional contact data with clients as part of delivering influencer marketing campaigns.

- Professional advisers — including solicitors, accountants, and insurers where necessary.

- Regulatory authorities — where required by law or legal process.

Where we transfer personal data outside the UK or EEA (for example, to US-based software providers), we ensure that appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA), EU Standard Contractual Clauses (SCCs), or transfers to countries benefiting from an adequacy decision.

Our website uses cookies and similar technologies. Cookies are small text files stored on your device that help us understand how you use our website and improve your experience.

Categories of cookies we use:

- Strictly necessary cookies — essential for the operation of the website (no consent required).
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- Analytics cookies — used to understand how visitors interact with the site (e.g. Google Analytics). These require your consent in the UK/EEA.

- Preference cookies — used to remember your settings and preferences.

- Marketing cookies — used to deliver relevant content. These require your consent in the UK/EEA.

UK/EEA users: A cookie consent banner will be presented on your first visit. You may withdraw or update consent at any time via marketing@custominfluence.com.

US users: You may opt out of analytics tracking by adjusting your browser settings or using the Google Analytics Opt-Out Browser Add-on.

We retain personal data only for as long as is necessary for the purposes set out in this Policy, unless a longer retention period is required by law. Our general retention approach is as follows:

- Client and supplier contact data: retained for the duration of the relationship and for up to 6 years afterwards to comply with UK legal and contractual obligations.

- Website enquiry and contact form data: retained for up to 2 years, unless converted into an ongoing business relationship. -

- Marketing contact data: retained until you opt out, object, or we determine the data is no longer relevant, with periodic reviews.
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- Website analytics data: typically retained for 26 months in line with Google Analytics defaults.

When personal data is no longer required, it is securely deleted or anonymised.

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, destruction, or disclosure. These include secure access controls, encrypted communications, and regular review of our data handling practices.

No transmission of data over the internet can be guaranteed to be completely secure. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately.

Our website may contain links to third-party websites, including our social media profiles (LinkedIn, Instagram, X, TikTok, Facebook). This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party sites you visit.