Get in Touch | Custom Influence — B2B Influencer Agency

Q: How is B2B influencer marketing different from B2C?

B2B influencer marketing is not about viral moments or lifestyle content. It is about credibility. Your buyers trust people, not logos. We work with industry experts who have spent years building genuine authority in their space. Their endorsement carries weight because it is earned.

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What exactly does Custom Influence do?

We connect B2B brands with trusted industry voices, executives, creators and subject-matter experts to build influence that actually moves buyers. We handle everything from creator discovery and matchmaking to campaign execution, content strategy and measurement, or technical assistance.

How is B2B influencer marketing different from B2C?

B2B influencer marketing isn't about viral moments or lifestyle content. It's about credibility. Your buyers trust people, not logos. We work with industry experts who have spent years building genuine authority in their space. Their endorsement carries weight because it's earned.

How do you find the right creators for our brand?

We don't use automated keyword searches. Every creator is independently vetted based on content quality, audience relevance, engagement quality, niche credibility and fit with your brand. We've spent three years building relationships across the B2B creator space, so you don't have to start from scratch.

We've never done influencer marketing before. Where do we start?

That's more common than you'd think, especially in niche B2B categories. We guide you through the whole process. Brief, creator selection, content strategy, execution and reporting. We've worked with brands that have never touched influencer marketing and turned it into one of their strongest channels.
Reach out to Guy at guy@custominfluence.com or Kristen at kristen@custominfluence.com, and they'll take it from there.

Do you only work with LinkedIn creators?

No. LinkedIn is important in B2B, but the right channel depends on the audience, creator and campaign objective. We work across LinkedIn, YouTube, newsletters, podcasts and short-form social platforms, choosing the format that makes the most sense for each campaign.

When should a B2B brand work with an influencer marketing agency?

An agency makes sense when you need more than a list of creators. That might mean finding and vetting the right people, negotiating partnerships, building the campaign strategy, managing briefs and approvals, handling contracts and usage rights, coordinating paid amplification, and measuring the results. It can be particularly useful for specialist B2B or technology campaigns where audience relevance and subject expertise matter more than follower count.

What does a B2B influencer marketing agency actually manage?

A B2B influencer marketing agency can manage the full campaign process, from strategy and creator research through outreach, negotiation, briefing, approvals, contracts, usage rights, paid amplification and reporting. The exact scope depends on the campaign, but the value is usually in combining creator expertise with the operational work needed to get the partnership live and performing properly.

How do you price your services?

Every campaign is different so we don't work from a fixed price list. What we can tell you is that we don't price on CPM. We look at the full picture — creator expertise, channels, audience quality, usage rights and campaign complexity. Get in touch, and we'll put together something that makes sense for your goals and budget.

About the process, how long does a campaign take from brief to launch?

It depends on the scope but most campaigns move from brief to live content within four to six weeks. We've built the operational frameworks and creator relationships to move quickly without cutting corners on quality. If you're working to a tight deadline, let us know upfront and we'll plan around it.

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Got questions? We’ve got answers

Love to hear from you,
Get in touch

Got questions?
We’ve got answers