Community Over Follower Count & More on B2B Influencers
In this conversation founders Guy & Kristen explore the significance of recent UK government engagement with creators, the importance of community over mere follower count, and the shift towards purpose-driven campaigns.
The discussion also highlights the necessity of building trust through independent voices and the emerging trend of always-on influencer strategies, especially in sectors that are active on social, like the cybersecurity industry.
Key points covered in this episode are:
- Government engagement with creators is becoming more common. The 1st creator breakfast briefing is held at No.10. A few social posts covering it below:
- Influencer size matters, but evaluating potential partners based on their community engagement and direct conversation is key
- Purpose-driven campaigns resonate more than promotional messages. How trust is built through independent voices in the industry.
- B2B companies are shifting towards always-on influencer strategies. The relationship depth between influencers and their audience is crucial.
- Cybersecurity is a great space for collaboration with influencers, some of the partnership opportunities and players in the space are discussed.
In summary
B2B influencer marketing and social-first thought leadership are no longer optional—they’re critical to a successful marketing strategy. By prioritizing trust, leveraging video content, building strategic influencer partnerships, and delivering audience-focused messaging, businesses can stay ahead of market shifts and outperform the competition.
Are you making the most of influencer marketing in your B2B strategy? Let’s keep the conversation going.
