LinkedIn Creator Secrets: Building Authority While Running an AI Business w/ Heather Murray

June 24, 2025 0 Comments
How AI Transformed Heather’s Business Journey (And her LinkedIn Strategy!)

 

In this episode, Kristen sits down with Heather Murray, founder of Non-Techies.ai and one of LinkedIn’s most trusted AI voices with more than 67k followers. Heather shares her incredible journey from running a traditional content agency to becoming a leading AI educator for non-technical professionals.

 

🎯 What You’ll Learn:

  • Heather’s OG experience with AI and how one tool helped her client close 6 multi-million dollar deals.
  • The moment Heather knew ChatGPT would disrupt not only her agency but the world
  • How she approaches learning about AI (and how it has paid off)
  • Her unique approach to LinkedIn content creation without AI writing
  • The reality of balancing being a LinkedIn creator with running a booming business
  • Why she’s on board with b2b influencer marketing, and her advice to aspiring b2b creators
  • Practical AI tools every business owner should try
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    Key Takeaways:

  • LinkedIn newsletter analytics are terrible (but 30K subscribers don’t lie)
  • AI agents are coming for some marketing jobs, but creating others
  • Start with one AI tool (ChatGPT) and just type “hi”
  • Good personal branding opens doors you never thought possible
  • The future is human + AI teams, not human vs AI
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    🔗 Follow & Connect with Heather:

    LinkedIn: / accessible-ai
    Newsletter: AI for Non-Techies: https://ai-non-techies.beehiiv.com/
    Podcast:”How I Use AI”: https://open.spotify.com/show/1wCBfl5…

     

    About Custom Influence: We’re a B2B influencer marketing agency specializing in LinkedIn partnerships. We help business and technology brands tell their story and connect to engaged audiences through creative and impactful partnerships with independent business voices.

     

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