What’s It Really Like to Be a B2B Influencer? With Jane Frankland.
2024 has been a breakout year for B2B influencer marketing.
More brands than ever are teaming up with LinkedIn creators and trusted industry voices to produce thought leadership and social-first content that resonates with their audiences.
But what’s life like on the other side of the partnership? Who are the thought leaders behind these campaigns? How do they build their professional followings, and what goes into maintaining their influence in their sector?
At Custom Influence, we bridge the gap between brands and influencers every day. We’ve seen firsthand how many questions marketers — and even casual observers — have about this rapidly growing space.
To shed light on these topics, we sat down with renowned cybersecurity thought leader and influencer Jane Frankland for a candid conversation. We explored her career journey, how she approaches partnerships, and how she juggles being an industry leader with her roles as a writer and content creator. With partnerships spanning global brands like Mastercard, BlackBerry, Palo Alto Networks, Microsoft, and Intel, Jane’s experience speaks for itself.
If you’re a marketer in cybersecurity or B2B tech, this discussion between Custom Influence Director Kristen Sesto and Jane Frankland is a must-watch.
Have questions about how your company can partner with experts like Jane for your next social-first marketing campaign? Contact us here.
