Move over David Brent, there’s a new boss in town..

Unless you have been living under a rock in LinkedIn terms you will have at some point been sent a video of Tom Boston’s ‘Barry’, legend in his own lunch hour and sales maestro. Due to the humour and relatability of the online sketches Tom Boston has grown an audience on the platform to over 64,000 followers in multiple countries across sales and marketing.

Tom created the character to fundamentally help with his profile online and make sales calls he was making IRL smoother. This has led on to delivering keynotes on personal branding and LinkedIn audience growth as well as collaborating with brands looking to reach marketing and sales professionals on the LinkedIn platform and at their key events via creator marketing.

Topics we cover in our chat included:

– Being the ‘funny boy’ at school
– Comedy heroes and creator inspirations
– Fan selfies
– Personal branding: UK vs US
– Delivering relatable content that resonates
– The Creator-Audience Relationship on LinkedIn
– The b2b creator economy in 2025

If you’re a marketer looking to reach sales and marketing decision makers this discussion is a must-watch and will show you how being non-traditional can pay off.

Have questions about how your company can partner with creators like Tom for your next social-first marketing campaign? Contact us here.