Custom Influence Founders Guy O’Brien and Kristen Sesto sat down to talk shop on the B2B influencer and creator marketing industry late last year. In this conversation they get into the significant changes and opportunities in the space after two years running the agency.
Press play if you want to learn how to integrate influencer strategies into existing marketing channels and campaigns – specifically events and lead generation.
By sharing their most up-to-date campaign insights as well as what they are hearing from clients and b2b thought leaders, this conversation will get you caught up to speed on the emerging trends that are shaping up for influencer marketing for b2b in 2025.
What we cover:
Why b2b influencer marketing is gaining traction.
How and why influencer marketing requires a human-centered approach to planning and execution, unlike programmatic or biddable marketing channels.
How brands can leverage influencer marketing and social-first thought leadership for content marketing, events and demand generation.
The definition of b2b influencers and LinkedIn’s stance as a platform going into 2025.
Any questions? Want to chat further on 2025 plans? Please reach out to us here.
