Custom Influence was created in 2022 to bring the impact and authenticity of influencer marketing to b2b. We’re built for the independent voices that embrace change, have original points of view and are evolving with their industries. No one else has our understanding of the market, our b2b specialism or our experience leading social-first thought leadership programs. Our work not only demonstrates the power of b2b influencer marketing, but is leading the way in its expansion.
Our Story
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Our leadership
After a successful exit of his first start-up agency and with over 25 years working in b2b marketing, Founder Guy O’Brien watched a post-covid, remote and hybrid work environment become the norm. With more professionals turning to social media than ever before to upskill, advance knowledge or get advice on purchasing decisions, he knew there was a huge opportunity for smart b2b brands to meet these audiences online. One beyond uninspired banner ads and organic social and content strategies with limited reach.
After spending her career at the forefront of new advertising technologies, but with a strong desire to get back to more genuine, human-based marketing, Kristen Sesto left her corporate role brand-side to build out the team and business further in early 2023.
Together they’ve grown Custom Influence into a leading b2b influencer marketing agency based in London, delivering global campaigns for the world’s largest brands.
Our beliefs
b2b doesn’t have to be boring
In fact, it makes the world go round! We love big, creative ideas but also have the know-how and work ethic required to execute.
People are the real power
In a world full of AI and automation, we believe that people are still marketing’s most valuable asset. Technology is the brush; people are the artists.
Collaboration fuels growth
Triumph in our wins and wisdom in our losses. Clear communication and collaboration is key to growth – for our influencers, our clients and each other.
Let the work speak for itself
The results and value we deliver to our clients and partners is the best demonstration of who Custom Influence are.
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