Campaign Management
A successful influencer marketing program means that activity is happening constantly, across digital marketing social platforms and mediums.
Measurement & Insight
Whether your goal is to maximise reach, boost engagement, change perceptions or outshine competitors we have the tools and expertise to make it happen.
Community Partnerships
By creating thoughtful partnerships with b2b communities online, we help brands to start new conversations and drive their mission forward.
A thought-leader's point of view
"In the rapidly evolving spheres of cloud computing and data science, individual influencers and content creators act as beacons, guiding both novices and experts through the vast expanse of information. Unlike traditional outlets, our unique perspectives foster a diverse thought ecosystem that challenges the status quo, catalyzing innovation and progress. Our agility allows us to respond promptly to industry shifts, making our insights timely and relevant. Moreover, our freedom to experiment with diverse content formats, be it blogs, videos, or podcasts, ensures that learning is not just informative but also engaging. For me, personally, being a content creator in this space means not just sharing knowledge but inspiring others to push the boundaries of what's possible."
Iain Brown
Influencer selection strategy
Finding influencers and creators that match a brand’s ethos, content strategy, and marketing objectives can be daunting. At Custom Influence, we’ve mastered the nuances of this selection process. This involves distinguishing between macro and micro influencers, recognising the best social channels for optimal content performance, and meticulously analysing an influencer’s audience and following to ensure messages resonate with the right professionals and key decision makers.