Evolution
Artificial Intelligence
AI has the potential to revolutionize many aspects of human life and is continuously evolving as researchers and developers make advancements in the field.
AI encompasses a wide range of technologies and approaches, including machine learning, natural language processing, computer vision, robotics, and expert systems. It has applications in various fields, such as healthcare, finance, transportation, education, and entertainment.
The need for expert voices in this area is high due to the seismic change in technology and business practices AI, over time, will deliver. We work with the key opinion leaders in the space that help to share knowledge and enable critical decision-making.
Campaign Management
A successful influencer marketing program means that activity is happening constantly, across digital marketing social platforms and mediums.
Measurement & Insight
Whether your goal is to maximise reach, boost engagement, change perceptions or outshine competitors we have the tools and expertise to make it happen.
Community Partnerships
By creating thoughtful partnerships with b2b communities online, we help brands to start new conversations and drive their mission forward.
A thought-leader's point of view
Jane Frankland
Influencers are relatively new to the world of cybersecurity marketing. However, more are being used as they use their engagement as a powerful tool to educate audiences and encourage actions. Influencers can help increase brand awareness, build social proof, and with authentic content creation they can help brands access a more targeted and engaged customer base. Being skilled content creators, an influencer’s creative approach brings a fresh perspective to brand messaging, making it more relatable and appealing to their audience. Like analysts, they can be seen as trusted third parties, providing additional forms of endorsement and building trust and credibility with a brand.
Influencer selection strategy
Finding influencers and creators that match a brand’s ethos, content strategy, and marketing objectives can be daunting. At Custom Influence, we’ve mastered the nuances of this selection process. This involves distinguishing between macro and micro influencers, recognising the best social channels for optimal content performance, and meticulously analysing an influencer’s audience and following to ensure messages resonate with the right professionals and key decision makers.