Evolution
Emerging Technology
Emerging technologies have the potential to shape our futures significantly, their responsible development and adoption require careful consideration of ethical, social, and regulatory implications.
This area has also been labelled as ‘Futurism’, we work with key opinion leaders or ‘futurists’ who help their audiences navigate decision making related to this area of technology and business.
Campaign Management
A successful influencer marketing program means that activity is happening constantly, across digital marketing social platforms and mediums.
Measurement & Insight
Whether your goal is to maximise reach, boost engagement, change perceptions or outshine competitors we have the tools and expertise to make it happen.
Community Partnerships
By creating thoughtful partnerships with b2b communities online, we help brands to start new conversations and drive their mission forward.
A thought-leader's point of view
Dr Martha Boeckenfeld
Moving beyond the limitations of traditional media, influencers and content creators in the web3 and metaverse realms serve as vital torchbearers, guiding us through the ever-evolving landscape of emerging technologies. Their ability to rapidly adapt and provide authentic perspectives enables us to navigate industry shifts with agility, breaking free from the confines of groupthink. Through various mediums such as blogs, videos, and podcasts, these influencers not only amplify the reach of emerging technologies but also facilitate meaningful connections and collaborations in this new era of technology and innovation. The faster expansion of immersive technology has brought significant advantages to concepts like the metaverse.
Influencer selection strategy
Finding influencers and creators that match a brand’s ethos, content strategy, and marketing objectives can be daunting. At Custom Influence, we’ve mastered the nuances of this selection process. This involves distinguishing between macro and micro influencers, recognising the best social channels for optimal content performance, and meticulously analysing an influencer’s audience and following to ensure messages resonate with the right professionals and key decision makers.