Evolution
FinTech
Fintech companies leverage technology to improve, automate, and enhance all aspects of the financial industry including banking, lending, investing, payments and insurance.
Fintech’s rapid impact on the financial industry has attracted consumers, corporates and investors, and continues to evolve with disruptive tech and regulatory developments, with blockchain and cryptocurrencies being key areas of growth. We work with leading online voices that help their audiences keep up to date with the intersection of technology and finance as it evolves.
Campaign Management
A successful influencer marketing program means that activity is happening constantly, across digital marketing social platforms and mediums.
Measurement & Insight
Whether your goal is to maximise reach, boost engagement, change perceptions or outshine competitors we have the tools and expertise to make it happen.
Community Partnerships
By creating thoughtful partnerships with b2b communities online, we help brands to start new conversations and drive their mission forward.
A thought-leader's point of view
Efi Pylarinou
Independent voices from domain experts are needed more than ever, as innovations in Financial Services are unstoppable and core to any and all Economic activity. As a Fintech Influencer, I aim to create content that is insightful and forward looking as complexity is increasing. I am not a robot, and my views are evolving and a result of a unique and long set of diverse experiences.
Influencer selection strategy
Finding influencers and creators that match a brand’s ethos, content strategy, and marketing objectives can be daunting. At Custom Influence, we’ve mastered the nuances of this selection process. This involves distinguishing between macro and micro influencers, recognising the best social channels for optimal content performance, and meticulously analysing an influencer’s audience and following to ensure messages resonate with the right professionals and key decision makers.