Community Over Follower Count & More on B2B Influencers
In this conversation founders Guy & Kristen explore the...
Download our 2025 b2b influencer marketing playbook to accelerate your growth!
Make an Impact with Authenticity
B2B influencer marketing is about partnership and collaboration that reaches relevant online communities, drives consideration and increases share of voice.
Save time finding the right b2b content creators
Take the guesswork out of planning b2b influencer marketing campaigns. Tap into our global talent network to quickly identify and partner with the right voices in your industry.
Boost the performance of your content marketing
Turn written content into short form video with content creators, drive value from a social-first event marketing strategy or feature thought leaders in your paid media ads. We design b2b influencer programs that make for more authentic, memorable, and credible marketing.
Work with a team that know how to plan b2b influencer activity
We are experienced b2b specialists that understand the nuance required for planning in industries from cloud computing to cybersecurity to construction tech. We aren’t retrofitting consumer influencer marketing strategies onto b2b, taking into account longer sales cycles, complex decision-making processes, increased concerns for brand safety, and b2b-specific KPI’s.
Demand attention and accelerate buyer engagement
Engage key accounts by working with trusted voices who establish credibility and build confidence in your brand.
Strategic, multi-channel influencer marketing strategies can bridge the gap between brand building and demand generation.
We offer a first-of-its-kind, seamless solution for integrating influencers into both.
Influencer and creator marketing services for SME’s through to Enterprise
A multi-channel approach to b2b influencer marketing
Your growth leadership team
Our success is a result of teamwork and building upon our technical expertise and creative style, providing a full-service b2b influencer marketing solution to our clients.
We believe that the power and connection of social media has changed the way the professional world makes business decisions. With decades of b2b marketing experience already under our belt, we created Custom Influence based on a shared vision: to revolutionize the way businesses tell stories and grow through influencer and creator marketing.
Guy O’brien
Founder @custome_influence
Guy is a b2b industry vet with a keen eye for innovation - starting his career back in 2001(!) when b2b titles like ComputerWeekly were just coming online. From web trafficking back in the noughties to later directing digital media teams at network and independent agencies, he’s seen, bought and sold it all when it comes to b2b marketing. He previously Founded, grew and successfully exited Encore Digital Media, a specialist b2b programmatic partner, before founding Custom Influence. With decades of experience bringing new b2b concepts to market for the likes of Microsoft, Dell and Workday, today he leads the commercial and creator strategy for the business.
Kristen Sesto
Director @custome_influence
Kristen is the creative and energetic force driving all of Custom Influence’s partnerships forward. From developing new and profitable marketing products for the likes of Nielsen and Oracle, to creating award-winning advertising campaigns for Asda, to leading corporate digital transformation efforts at Virgin Media/O2, she’s worked in some of the world’s fastest growing and most forward-thinking business. Drawing on her US and UK experience in both B2B and B2C roles, she’s now building out a team and offering that sets the standard for social-first thought leadership and B2B influencer marketing.
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Bobby Hare
Client Services Director at Just Global
Custom Influence are a pleasure to work with, they are true B2B specialists. . They have consistently been a great partner for influencer marketing collaboration, helping to bring industry experts to the table for our client's activities ranging from virtual workshops and roundtable moderation to content creation and social media amplification.
What we're writing about
Learn about b2b influencer marketing concepts, trends, major players and success stories with Custom Influence.
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