B2B Content in 2026 in Conversation with Robyn Hartley

B2B content has never been more active. And it has never felt more hollow.
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In this episode of the Custom Influence Vodcast, our founder Guy O'Brien sits down with Robyn Hartley of Paper Kite Media to explore the evolving landscape of social media and content creation in B2B. From the importance of authenticity to the role AI is playing in shaping — and homogenising — content strategies, this is a conversation that gets to the heart of what it actually means to build influence in 2026.
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Trust has become the new social currency. The brands and individuals cutting through aren't the ones posting the most they're the ones showing up with a genuine voice and something worth saying.
This episode is filled with practical takeaways for marketers and business leaders who want to build real influence, not just visibility.
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Watch the full episode below and visit custominfluence.com for all things B2B influencer and social-first thought leadership🎙️

Find and follow our guest:
Robyn Hartley — https://www.linkedin.com/in/robyn-hartley-b2b-marketing