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May 18, 2026

The Evolution of B2B Social with Joel Harrison & Andy Lambert

Guy O'Brien sits down with Joel Harrison and Andy Lambert to explore how trust is reshaping B2B influence and what authentic social looks like in 2026.

Trust has become the new social currency in B2B, reshaping how brands build influence, credibility and genuine advocacy.
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In this episode of the Custom Influence Vodcast, our founder Guy O'Brien sits down with Joel Harrison, co-founder of B2B Marketing, and Andy Lambert, content strategist and co-author of Social 3.0. Together they explore the rise of creator marketing, the evolution of B2B social and what it actually takes to stand out in a world where everyone is posting but very few are saying anything worth remembering.
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This episode is filled with valuable takeaways for marketers and business leaders alike. Enjoy!
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Watch the full episode below and visit custominfluence.com for all things B2B influencer and social-first thought leadership🎙️
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Find and follow our guests:
Joel Harrison - https://www.linkedin.com/in/joelharrison
Andy Lambert - https://www.linkedin.com/in/andyrlambert

Watch The Full Episode
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