Cyber Security Awareness Month: The expert’s view
We sat down with Jane Frankland to get an industry insider’s view on Cyber Security Awareness month that kicks off next week.
Q. What is Cybersecurity Awareness Month and what is the history of it?
A. Cybersecurity Awareness Month, observed in October, is an annual campaign dedicated to raising awareness about cybersecurity and promoting safe online practices.
It provides an opportunity for industry experts, organisations and cybersecurity brands to educate the public and enhance their cybersecurity efforts.
Cybersecurity Awareness Month was first launched in 2003 as a collaborative effort between the U.S. Department of Homeland Security (DHS) and the National Cyber Security Alliance (NCSA).
The campaign aimed to address the growing threat of cyber-attacks and promote proactive measures to protect individuals and businesses.
Over the years, Cybersecurity Awareness Month has gained international recognition, with various countries and organisations participating in this initiative.
Q. How can brands get involved from a marketing POV:
A. Cybersecurity brands can utilise Cybersecurity Awareness Month as an opportunity to showcase their expertise and reinforce their commitment to protecting customers’ digital assets.
They can develop educational content, such as blog posts, videos, or webinars, challenges, to share cybersecurity tips, best practices, and industry insights.
Engaging in community outreach programs, workshops, or seminars can help build brand trust and establish thought leadership within the cybersecurity space.
Offering special promotions, discounts, or limited-time services during Cybersecurity Awareness Month can attract new customers and incentivise existing ones to upgrade their security measures.
Collaborating with other industry partners or non-profit organisations during this month can help amplify the reach and impact of cybersecurity awareness efforts.
In summary:
Cybersecurity Awareness Month serves as a platform to educate, empower, and engage individuals and organisations in prioritising cybersecurity.
By participating in this initiative, cybersecurity brands can not only contribute to a safer digital environment but also leverage the occasion to enhance their brand reputation, attract customers, and foster long-term business growth.
Please get in touch to find out how we can help connect you with influential voices and industry experts in Cyber Security and beyond.
For more info on Jane, click here: https://jane-frankland.com/
