Authenticity, AI, and the Future of B2B Content: Insights from Paper Kite Media’s Robyn Hartley
In the latest episode Guy sits down with Robyn Hartley of Paper Kite Media to explore the fast-changing world of B2B social media,...
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Community Over Follower Count & More on B2B Influencers
In this conversation founders Guy & Kristen explore the significance of recent UK government engagement with creators, the importance...
The stats that support B2B Influencer Marketing with Kristen Sesto & Guy O’Brien
B2B influencer marketing is growing across industry verticals, with new insights supporting the need for businesses to have a...
2025 Outlook on B2B Influencer Marketing, with Kristen Sesto & Guy O’Brien
Custom Influence Founders Guy O’Brien and Kristen Sesto sat down to talk shop on the B2B influencer and creator marketing industry late...
Move over David Brent, there’s a new boss in town..
Unless you have been living under a rock in LinkedIn terms you will have at some point been sent a video of Tom Boston’s ‘Barry’, legend...
What’s It Really Like to Be a B2B Influencer? With Jane Frankland.
2024 has been a breakout year for B2B influencer marketing. More brands than ever are teaming up with LinkedIn creators and...
Engagement Pods on LinkedIn: What Brands Need to Know
Engagement pods have become a popular tactic on LinkedIn, where members come together to like, comment, and share each other’s posts,...
How and why are professionals becoming b2b ‘influencers’?
Some people still think influencer marketing can’t really work for b2b because ‘most people are employed’ or...
Buzzword Breakdown in B2B Influencer Marketing
Here’s the buzzword breakdown surrounding the b2b influencer marketing industry that no one asked us for, but everyone probably needs:...
95/5 Marketing Theory & Partnering with B2B Influencers.
B2B sales cycles can be long, multi-layered, disjointed or even invisible. Knowing when and who to message can be tricky. The 95/5 theory puts...
What the latest LinkedIn algorithm and platform updates mean for B2B marketers and creators.
What the latest LinkedIn algorithm and platform updates mean for B2B marketers and creators. Following an interview published on...
Creator-led newsletters & the opportunity for B2B brands right now.
Creator-led newsletters & the opportunity for B2B brands right now. Niche, independent newsletters in areas like AI, health tech and...