In this conversation founders Guy & Kristen explore the significance of recent UK government engagement with creators, the importance...

B2B influencer marketing is growing across industry verticals, with new insights supporting the need for businesses to have a...

Custom Influence Founders Guy O’Brien and Kristen Sesto sat down to talk shop on the B2B influencer and creator marketing industry late...

Unless you have been living under a rock in LinkedIn terms you will have at some point been sent a video of Tom Boston’s ‘Barry’, legend...

2024 has been a breakout year for B2B influencer marketing.   More brands than ever are teaming up with LinkedIn creators and...

Engagement pods have become a popular tactic on LinkedIn, where members come together to like, comment, and share each other’s posts,...

Some people still think influencer marketing can’t really work for b2b because ‘most people are employed’ or...

Here’s the buzzword breakdown surrounding the b2b influencer marketing industry that no one asked us for, but everyone probably needs:...

B2B sales cycles can be long, multi-layered, disjointed or even invisible. Knowing when and who to message can be tricky. The 95/5 theory puts...

What the latest LinkedIn algorithm and platform updates mean for B2B marketers and creators.   Following an interview published on...

Creator-led newsletters & the opportunity for B2B brands right now.   Niche, independent newsletters in areas like AI, health tech and...

2024 No-Nonsense Guide to B2B Influencer Marketing As we enter a new year, we wanted to sit down and share what we’ve learned in...