Business-to-business marketing has evolved significantly over the last 10 years with different digital channels becoming key...

The last decade or so has witnessed a remarkable expansion and transformation in b2b marketing. Content marketing has emerged as the...

B2b influencer marketing is getting a lot of ‘surface’ buzz lately. I see a lot of posts on LinkedIn about how it’s going to be the ‘next...

eFinancialCareers’ use of strategic B2B influencer marketing: In the overflowing stream of social news feeds, content is prolific but...

October is Cybersecurity Awareness Month! As a partner to both brands and cybersecurity influencers, we read and watch a lot of content...

We sat down with Jane Frankland to get an industry insider’s view on Cyber Security Awareness month that kicks off next week.  Q. What is...

Understanding Influencer Marketing Platforms. Influencer marketing has become an increasingly popular strategy for businesses to reach...

Why We Listen to Futurists As we navigate the cresting waves of progress, we’re drawn to voices that can articulate the essence of...

A B2B Guide in the US, UK, and EU Introduction Influencer marketing, an exciting frontier for B2B engagement, is undergoing rapid...

Why is it that some influencers are able develop large audiences across multiple platforms within niche b2b areas? The common thread is...

Dan Calladine has worked at Dentsu for over 15 years, creating thought leadership including producing the annual media trends report for...

This post will break down who can do it, who should do it, how and why.  We are all living in the age of influence — and working in...