Project Strategy
We researched and sourced influencers from our existing US network with credible expertise and notable experience, including AI and tech leaders, CMOs, founders, branding specialists, data scientists and product leaders. Each influencer received a tailored brief, enabling them to retain their own voice, tone, and style of content whilst introducing the quiz element and showcasing the AI assistant. This approach helped ensure content was both authentic and of value to thier audience. By engaging influencers with credible professional backgrounds and consistent, high value activity on LinkedIn, monday.com were able to reinforce trust and authority around the product release.
16
Influencers
7
Industries
+2000
Completed Quiz Registrations
Stand Out Results
- Successfully secured 16 influencers across 7 industries
- All influencers went live on time and within budget
- Over 2,000 completed quiz registrations in under four days (@ CPA $30) for monday.com sales team Q4 follow-up.
- Generated more than 150,000 organic impressions in one week
Key Insight
Involving influencers with credible expertise across multiple sectors proved especially effective when each was given a tailored brief. Allowing them to maintain their authentic voice drove high engagement but also positioned monday sidekick as relevant and of value.
