Project Strategy

We researched and sourced influencers from our existing US network with credible expertise and notable experience, including AI and tech leaders, CMOs, founders, branding specialists, data scientists and product leaders. Each influencer received a tailored brief, enabling them to retain their own voice, tone, and style of content whilst introducing the quiz element and showcasing the AI assistant. This approach helped ensure content was both authentic and of value to their audience. By engaging influencers with credible professional backgrounds and consistent, high-value activity on LinkedIn, monday.com were able to reinforce trust and authority around the product release.